While not all of us can run around the globe chasing the newest designs, with the expansion of the internet, Fashion Week (er, month) now comes to you. And almost instantaneously, at that. What was for decades an industry event has now unfurled into a full blown PR spectacle that as design connoisseurs and fashion enthusiasts, we can’t help but be consumed by. This is the first part (and a little overdue, sorry!) of a 3 part series on how to get the most out of Fashion Week.
1. Acknowledge you cannot have it all.
Unless it is your full time job, (which if you’re not at Fashion Week, it’s not,) you need to focus your efforts. There are simply too many designers and too many cities for you to even attempt to take it all in. Know this before you start, and you won’t be disappointed.
2. Identify your personal style.
Of course this as a small no. 2 is rather unfair. Identifying your personal style takes years and years of experimenting and researching. If you know your personal style, great; you’re done. If you don’t know your personal style, think about types of silhouettes you gravitate towards, materials that excite you, and treatments that you find yourself returning to again and again. Colors and prints will change season to season and year to year, so it’s best to not declare yourself “a blue,” but rather a “feminine structure,” or “embroidery and pants.” When you say it outloud, it sounds like gobbledigook, but if you’re really looking and comprehending style, it will make sense.
3.Know your designers.
Make lists. Those are the shows you need to focus on.
-Your top 10 personal favorite designers
-CFDA Incubator (designers in the spotlight for the first or second time. They will not disappoint. There will be hype. It’s entirely possible they will be the next big thing)
-Must-see shows by city (the labels that season after season never fail to excite and the press hypes)
-Parisian Couture houses
You wouldn’t expect to breeze through half a year of The New York Times in 15 minutes; take the time to really invest your energy in learning and comprehending what you’re seeing. Fashion Week explores a half a year's worth of work. Plan on taking the time necessary to really involve yourself.