11.9.12

How To Get The Most Out of Fashion Week: Part 2

Start Looking (beyond)


Anyone can flip through slides, but you’re on a mission to comprehend. Grab a coffee, an indulgent snack, a couple hours, and comfy spot. Fashion Week in the internet age is a treat!

1. Social Media
Notice scheduling. Pay attention to who’s attending the designer shows. Follow on twitter, watch the livestream, like them on Facebook. Fashion is an industry and everyone is connected. Start to figure out who is collaborating with who, who’s supporting which designers, which models are walking what shows. It will help you figure out which designers are the “it-designers” of the season

2. Figure Out Your Database
I personally like Style.com. You may like another resource. Try to pick one and stick to it. The reviews will be cohesive from show to show with a similar voice. This is really helpful when you go to form your own opinion. Don’t let the editors or news reporter’s tell you what to think yet. That’s what the glossies are for 6 months from now. Right now, the excitement all relies on the fact that YOU get to form your own, personal, opinion!

3. Use Your Eyes
Flip through slides. Watch livestreams! Have Fun! This is the best part! Skim before you comprehend. Get inspired and enjoy! Use Pinterest if you have to!

I personally like to look at the previous day’s shows, each day. This way I can keep up, and don’t get overwhelmed, but strategize as you wish. There's a lot of information to be had and you want to capture it all.

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